“ But here’s the point: communication isn’t simply casting out information from atop a tower. There are two parts to it: presenting an idea to someone, and them understanding it. Sometimes we have to change the way we word things to make that second half happen. Otherwise we’re shouting all the facts in the Universe to an empty room.”
Scientists are from Mars, the public is from Earth | Bad Astronomy | Discover Magazine
Brilliant article on the meeting of science and journalism, and why they’re so important.
Source: blogs.discovermagazine.com
